What time to post videos to TikTok

TikTok is one of the most popular social networks today, and every second person is already a content creator. However, simply creating quality videos is not enough to be successful. One of the factors that helps videos get into recommendations is the right time to post.

How do I choose the right time to post?

The time of peak engagement depends on your target audience. If you're targeting a more mature audience, it's best to publish videos between 6pm and 11pm. Teenagers, on the other hand, are most likely to watch TikTok between 12:00 and 17:00. This trend is related to people's habits: adults watch videos after work, kids watch them after school, and students watch them in between classes.

Don't forget that it's better to choose morning hours for educational videos, when people are more inclined to absorb new information. However, all of this is just a guideline. To determine exactly when your audience is most active, regularly analyze your account statistics.

How to use TikTok analytics?

To better understand when your audience is active, use the Author Tools → Analytics section, which is available to all users, even beginners. In the “Subscriber Activity” section, you'll be able to see what time period your subscribers log into TikTok most often.

Recommended posting times by day of the week:

• Monday: 6:00 / 10:00 / 22:00
• Tuesday: 2:00 / 4:00 / 9:00
• Wednesday: 7:00 / 8:00 / 11:00
• Thursday: 9:00 / 12:00 / 19:00
• Friday: 5:00 / 13:00 / 15:00
• Saturday: 11:00 / 19:00 / 20:00
• Sunday: 7:00 / 8:00 / 16:00

Test and analyze![three]

At the initial stage of account development, try publishing videos at different times and analyze when your audience is most active. Most importantly, don't forget about the quality of your content. Even if you publish videos at peak times, a bad video won't get many views. Think about the script, layout, and background to make your video stand out.

By using the right publishing time and quality content, you can greatly increase your chances of getting recommended and attracting more viewers.