How to see Reels stats in Instagram

Stories and Reels: Key Instagram Tools

Stories and Reels are popular features that make Instagram* one of the most sought-after social platforms. They are suitable for both personal use and commercial tasks. Thanks to advanced analytics, profile admins can track the results of their posts: reach, number of views, audience engagement, reposts, and saves.

How do I activate statistics for Reels?

To access Reels analytics, you must use your content creator account or business profile. You can set this up as follows:

1. Go to Settings and Privacy.
2. Select the “Account Type and Tools” option.
3. Click on “Switch to Professional Account”. Once these features are activated, you will be able to analyze key metrics:

• Log in to your profile.
• Go to the “Professional Dashboard” section.
• Select the “Account Statistics” tab.
• Set a period to analyze the data.
• Find the publication under “Content you published.” This data helps you evaluate the effectiveness of your publications and advertising strategies.

What metrics are available in Reels analytics?

The Instagram* platform offers a wide range of analytics metrics. It is a useful tool for entrepreneurs who want to promote products or services online. The main indicators are:

• Reaches - the number of unique users who saw the publication.
• Views - total number of content views, including repeat views.
• Viewing time - the total time users spent to familiarize themselves with the publication.
• Interactions - the number of likes, comments, reposts and saves. For quick access to statistics, you can open the desired Reels and click on the “Statistics” button.

How to develop an Instagram account?

Promoting your Instagram profile* solves several important tasks at once:

• Increases brand awareness among the target audience.
• Keeps in touch with existing followers.
• Allows you to use additional tools such as polls, surveys and call to action buttons. *The social networks Threads, Facebook and Instagram belong to Meta, a company whose activities are recognized as extremist and banned in Russia.