How to create effective content for Instagram Reels

How to create content for Instagram* Reels?

In 2021, Instagram* introduced a new tool for users - Reels, short vertical videos with an aspect ratio of 9:16 and lasting between 15 and 60 seconds. This format was Meta* Corporation's response to the growing popularity of competitors like TikTok. Today, Reels have won the hearts of users and have become a real boon for entrepreneurs. Thanks to these videos, it is possible not only to attract the attention of the audience, but also to sell goods, generate trust and strengthen customer loyalty.

What tasks do short videos solve?

Reels are ideal for promoting businesses on Instagram. With their help you can:

• Attract followers: Popular videos are automatically promoted by algorithms and reach a huge audience.
• Increase engagement: This is an effective way to communicate with potential customers.
• Sell: Demonstrating products and services through short videos works directly.
• Run ads: Facebook's built-in ad cabinet* allows you to target videos to your target audience. Even Instagram* CEO, Adam Mosseri, has noted that short video content has become a key strategy for brands to promote.

How to make Reels an effective tool?

Reels provide a variety of functionality: overlaying effects, adding trending music, adjusting playback speed, creating cover art, and more. To make your videos deliver maximum value to your brand, follow these tips:

1. Show your company from the inside out: Talk about the team, values and mission of the company. Make the audience feel a part of your brand.
2. Show behind the scenes: Show the process of creating products, share details of production - this builds trust.
3. Demonstrate transformation: A before-and-after format is a great way to show results, such as turning raw materials into finished goods.
4. Create instructions: Prepare short but informative how-to guides. This kind of content is particularly useful and often generates a high response rate.
5. Follow trends: Look at popular Reels to see what topics and effects are hot right now. Use them to create trending content. Add atmospheric videos from your stores, answer audience questions, post testimonials from satisfied customers and break stereotypes about your business.

What do I do if a video doesn't get views?

Even well-made Reels may not get the expected reach. For such cases there are safe services for scoring views, likes and comments, for example, SmmFast. With the help of SmmFast you can:

• Promote your video to the top quickly.
• Increase reach while keeping your account safe.
• Increase subscriber engagement. This approach will help your content get noticed and your business attract new customers.

• Facebook and Instagram are owned by Meta, whose activities are banned in Russia.