How to analyze competitors in social networks

Why analyze competitors?

Analyzing competitors helps companies differentiate themselves from other brands, avoid their mistakes, and leverage their best ideas. This process is important for developing a successful SMM strategy and optimizing content.

Which data should I analyze first?

1. Social Media Presence

• Determine which platforms your competitors are active on (e.g., VKontakte, Instagram*, or Telegram).

2. Profile quality

• Analyze posting frequency, content types, and audience engagement. This will help you understand which approaches work best.

3. Content and content structure

• Examine the types of publications, their topics and traffic sources. Pay attention to the formats they use to attract attention.

4. Competitors' audiences

• Research their subscribers' demographics, interests, and behaviors. This will give you an idea of what kind of content will appeal to your target audience.

5. Metrics and analytics

• If you have access, examine data on subscriber growth, engagement, traffic, and conversions. These metrics will help you understand how well your competitors' content is performing.

Best services for competitor analytics

1. Popsters

• Analyzes social media pages, allowing you to examine posts, engagement, and follower activity.

2. SEMrush

• A platform for keyword research and analyzing social community popularity metrics.

3. TGstat

• Specializes in tracking channel activity in Telegram.

4. Brandwatch

• Identifies trends and tracks public sentiment to help predict future trends.

5. Buzzsumo

• Finds brand mentions in media and social networks, helping to identify successful campaigns of competitors.

Application of tools

Using the services listed above greatly simplifies the process of collecting data for analysis. However, it is important to remember that these tools only automate the collection of statistics. The main role in the analysis is played by specialists who can interpret the data and highlight key insights to improve the strategy.

Summary

Competitor analysis is an important stage for creating a successful SMM strategy. If necessary, you can use link-baiting tools such as smmfast.io to improve account visibility and run recommendation algorithms to help attract new followers and increase engagement.