How to become a blogger

Choosing a platform

The first step is to choose which platform you will be working on. Each service has its own characteristics and audience. Below are the popular platforms:

• Twitch: It is focused on broadcasting sports games and cybersports competitions. Here is a good monetization through subscriptions and donations.
• Tik-Tok: Suitable for short videos, aimed at a young audience, popular for lifehacks, dances, humor, trends.
• YouTube: The most versatile platform for video content. Great for bloggers who want to share long videos or streams.
• VKontakte: In recent years has evolved as a full-fledged content creation platform. Lots of options for bloggers in video, text, and streams.
• Instagram: Main focus on photos and short videos. Bloggers here often develop personal brands through visual content.
• Rutub: Russian alternative to Western video platforms, has growth prospects, but is still inferior to YouTube in terms of functionality. Choosing a platform depends on what type of content you want to create. If you plan to make short videos or participate in trends, you should choose TikTok. If you want to share longer videos, YouTube is a better choice.

Conceptualization

For a successful launch, it's important to have a clear idea of what your content will be about. This will help you attract your target audience and stand out among your competitors. Think about what niche you want to target:

• Lifehacks and helpful tips
• Entertainment content (humor, challenges, reactions)
• Cybersports and gaming
• Travel and travel guides
• Fashion and beauty
• Product or technology reviews
• A clear concept allows you to create content that will appeal to your target audience.

Content Creation

Once you've chosen a niche, start creating content. To do this you will need:

• Quality: The video should be of high quality, even if it's not professionally shot. Good sound and clear images are essential.
• Consistency: Regularity of posting is key. Keeping new content coming out all the time helps keep your audience interested.
• Uniqueness: To stand out, you need to offer something different that sets you apart from other bloggers.

Gradual Promotion

From the beginning, focus on promotion and attracting subscribers. Here are a few strategies:

• Use hashtags to expand your reach.
• Organize reciprocal PRs with other bloggers.
• Develop activity in comments, answer questions, and interact with subscribers.
• Use advertising on platforms to attract new subscribers.

Content Monetization

Once you have a stable audience, you can start making money. Here are a few ways to monetize:

• Direct Recommendations: Advertise products or services during live broadcasts or videos.
• Reviews and Unboxing: Brands can provide you with their products for reviews. You can earn money from creating such videos.
• Non-intrusive advertising: Products may be placed in the footage or used by you during the recording process (such as branded clothing or accessories).
• Paid contests (givas): Creating contests to increase subscribers or draw attention to products.
• Affiliate programs: For example, receiving commissions for selling products through special links.
• Proprietary projects: When a blogger receives funding from a business to create a specific project or program.
• Important note: advertising prices depend on the popularity of your account and the number of subscribers. In social networks monetization is possible even with 1000 subscribers, but the larger the audience, the higher your value as a blogger.

Important points when collaborating with businesses

When collaborating with brands, it's important to make sure your ads are relevant to your audience. Choose products and ad formats that you feel passionate about so that your collaboration doesn't seem intrusive.

Continued Growth and Development

To remain a successful blogger:

• Constantly improve the quality of your content.
• Keep an eye on new trends.
• Engage with your subscribers.
• Experiment with content formats.
• Develop a personal brand. When becoming a blogger, it's important to remember that it's not instant fame and success. It takes time, effort and a strategic approach to build an audience, start earning and continue to grow.