How to close a community in VKontakte

How to change the status of a group to closed

At the initial stage, many groups in VKontakte have an open status. This helps to attract the first subscribers and create brand recognition. Over time, it is advisable to convert the community to a closed format to limit access to unique content or to focus on working with the target audience.

Ways to change the status of a group:

Through the mobile app:

1. Go to the group's homepage and tap the gear icon in the top right corner.
2. Open the “Info” section, then select “Community Type.”
3. Specify your desired status, then tap the check mark to save.

Via computer:

1. Go to the “Manage” menu from the community home page.
2. Find the “Information” section and the “Group Type” item.
3. Set the new status and confirm the changes.

Closed status provides access by request only, which is optimal for business communities. Private groups involve inviting members exclusively by the administrator or owner.

Important: Public pages cannot be made private immediately - they must first be converted to a group format. For communities with more than 10,000 subscribers, there are restrictions on the frequency of status changes.

How to use closed groups for promotion

Closed communities open up many opportunities for brands:

1. Content sharing:
   Maintain an open group to attract subscribers en masse and use a closed group to publish exclusive content.

2. Monetization:

   • First attract audience to the open community and then promote the closed group with access by request.
   • Use targeted advertising to promote paid content. Limited access generates additional interest from potential members due to the “psychology of restriction”.

3. VIP events: Create private events for a regular audience. This builds customer loyalty and can help increase sales.

4. Work with the trust effect: Showing a large number of attendees in a closed group creates a sense of exclusivity and trustworthiness in the audience.

Summary

Closing a community on VKontakte is a strategic tool that can be used to add value to content, increase monetization, and build audience trust. This approach is especially effective for brands with strong reputations or when working with narrow segments of the target audience.