How to manage your brand's online reputation

Online reputation is how your brand is perceived online. If you're not managing your reputation, you're losing opportunities to attract new customers and retain old ones, and you risk missing out on interest from potential employees. Proper digital image management contributes not only to commercial success, but also to sustainable business growth.

What is ORM (Online Reputation Management)?

ORM (Online Reputation Management) is a system of online reputation management. It is a set of activities aimed at creating and maintaining a positive perception of a company, brand or product. Within ORM, a company can accomplish various tasks:

• Image elaboration: Creating or adjusting the image of the company, individual products or persons.
• Increasing Recognition: Increasing brand awareness through active work with the audience.
• Attracting attention: Presenting company values and team missions.
• Defense against information attacks: Dealing with negativity and preventing the spread of false information.
• Building a marketing strategy: Identifying growth points to form a strategy for the next few years.
• Mention Tracking: Analyze brand appearances in the media and social networks. The ORM system is flexible and can be adapted to the specific needs of the company, changing depending on the current tasks and situation.

Basic ORM tools:

1. Search Engine Optimization (SEO):

• Creating positive content to increase search engine rankings.
• Working with negative content, hiding it or minimizing its impact.
• Adaptation of publications for popular user queries.

2. Monitoring media mentions:

• Tracking where and how a brand or company is mentioned.
• Active participation in discussions in social networks and forums, quick response to comments and questions.

3. Dealing with negativity:

• Dealing with the aftermath of incidents (e.g., accidents, business process errors).
• Responding to negative feedback, working with dissatisfied customers, resolving their issues.

4. Attracting natural feedback:

• Motivating customers to leave positive reviews through bonuses or gifts.
• Incentivizing people to share their positive experiences.

5. Recruiting qualified employees:

• Publicizing employee reviews to create a positive image of the company as an employer.
• Moderating negative feedback about working for the company, promptly responding to questions from employees and candidates.

Summarizing

Online reputation management is not only about fighting negativity, but also about actively creating a positive image with the help of various ORM tools. In addition to traditional methods (SEO, monitoring and working with reviews), scoring reviews, comments and reactions can be an effective addition. However, you should be careful not to violate site rules or make users suspicious.

For safe and effective reputation management, you can use services such as smmfast.io, which offer a full range of services for scoring reviews, comments and reactions in social networks, taking into account all the nuances to avoid sanctions from search engines and aggregator sites.

By managing your brand's online reputation, you ensure your business's long-term success and stable position in the market.