How to optimize your videos for the new TikTok algorithms

TikTok's algorithms are powered by artificial intelligence, which learns user behavior and selects content according to their interests. In order for your video to become popular and get into the recommendation feed, it is important to follow some principles.

Principles of TikTok algorithms

1. artificial intelligence. Algorithms analyze content and user preferences to form the feed.
2. No universal formula. There is no exact way to get into recommendations, but there are trends you can capitalize on.
3. easier for newcomers to promote. Algorithms tend to give more views to newbies.
4. The feed depends on interests. Personal content related to the user's interests is important.
5. Popularity of clips. Algorithms prefer videos that are repeatedly viewed.

Tips for optimizing short videos

1. optimal length. Keep videos between 10 and 15 seconds - this is the time that helps keep attention.
2. A bright beginning. The first 2 to 3 seconds should be exciting and keep the viewer's finger off the screen.
3. Time of publication. The optimal time is 3-4 hours before peak activity (17:00-18:00 MSC).
4. Video quality. Upload videos in a good resolution, avoid transfers and compression.
5. Uniqueness. Create exclusive content or join trends, but with your own creativity.
6. Activity in the platform. Active users (who interact with other authors' content) get more attention from algorithms.
7. Challenges and trends. TikTok likes viral Challenges as they encourage rapid video distribution.

Conclusion

Even if you create great content, it's not always the case that a video will gain big views right away. In some cases, you may need some extra help to promote it, such as using link-baiting or a strategic approach to publishing.