How to make money on Twitch

How to make money on Twitch

Twitch is a popular video broadcasting platform that has existed for over 10 years and has gained a wide audience in many countries. With a variety of monetization tools, streamers can earn money from their broadcasts by engaging viewers and partnering with brands.

Methods of monetization

Streamers can use different methods to monetize content on Twitch, depending on the channel's theme and popularity. The following earning options are available on the platform:

• Donations: Donations from subscribers are a popular way of additional income, which sometimes becomes the main source of earnings.

• Affiliate Program: The platform pays streamers for placing ads in broadcasts (payment depends on the number of transitions). To participate in the program you need to conduct at least 500 broadcasts per month and have at least 50 subscribers.

• Selling advertising and promoting products: Streamers can partner with businesses to advertise products or services. The variety of advertising formats allows you to monetize the channel in different ways.

The best result can be achieved by combining several methods. It is especially important to take into account the interests of the target audience, which on Twitch mainly consists of men 25-35 years old with an above-average income. Topics such as video games and cybersports are the most popular on the platform.

How to build a strategy to make money

To start earning, you need to build a base of subscribers. To do this, you can invite friends, relatives and acquaintances, as well as post links to resources. You can accelerate the growth of subscribers with the help of recruiting services. For example, the company SMMFast offers effective ways to increase views and attract new viewers.

Then you can choose one of the main monetization methods and combine it with others to improve the results. Possible combinations:

• Donations + unobtrusive advertising: This is an ideal option for streamers who host cyber sports broadcasts. The result will depend on the quality of the game.

• Reviews of sports matches and brands: In this case, the main way to earn money will be advertising of goods or services, supplemented by donations.

• Affiliate program + donations: An effective approach for streamers who review attractions, tourism or games.

At the peak of a streamer's career, he can host several channels or become the host of an author's project with funding from large companies.

General rule of success:

Popularity on Twitch depends more on charisma and ability to communicate with subscribers than on professionalism in a particular field. Developing communication skills plays a key role in success.