How to promote Instagram on your own

Instagram account design basics

Effective promotion is possible only with a competent page design. To interest the audience and retain it, you need to follow a few basic rules:

1. The name of the profile should be clear and reflect the subject of the account.
2. Indicate the location, if the activity is aimed at a specific region. This is important for both brands and bloggers.
3. The profile header should contain the benefits of your product, basic information about the activity or a brief description of the content.
4. Add a link to your website or other resources to link to Instagram.
5. Use stats analysis (available for business profiles) to understand audience interests and adjust content. If you plan to “resuscitate” an old page, it's important to audit it:

• Remove inactive accounts (“dead souls”) from subscribers.
• Make sure the ratio of activity (likes, comments) to subscribers is up to standard. Poor ratios reduce the visibility of entries in feeds.

Promotion methods: free and paid

Free promotion methods At the initial stage of promotion it is worth paying attention to the available methods that do not require investment:

1. Reels videos: short, dynamic videos (up to 30 seconds) attract a large audience and can be shown to users repeatedly with high interest.
2. Use Hashtags: choose thematic and unique tags that will help reach more viewers.
3. Commenting: leave meaningful feedback under the posts of popular accounts to attract attention to your profile.
4. User-generated content: run promotions with hashtags, inviting followers to share your posts.
5. Parallel promotion: place links to Instagram on your websites and other social networks. For motivation, offer discounts, promo codes or giveaways. Paid promotion methods Once the free tools start bringing results, you can move on to paid methods:
6. Targeted advertising: customize your audience by demographics (age, gender, region) and select goals (increased reach, increased messaging). Ads can be shown in Stories, feed, or through Reels.
7. Collaboration with bloggers: advertising with opinion leaders looks natural and trustworthy, which contributes to high conversion of views into targeted actions.

Use of analytics and automation

To maximize your promotion management:

• Connect end-to-end analytics and CRM to track the effectiveness of each promotion channel.
• Plan your budget and time based on the data collected. For fast and guaranteed promotion of your profile, use SmmFast's promotion services. We offer:
• Increasing the number of subscribers.
• Scrugging likes, comments and reach.
• Promotion through artificial increase of activity. With SmmFast, Instagram promotion will become affordable, effective and fast.