How to customize the Zen feed

Customizing the Yandex.Zen feed allows the user to filter information, making it more personalized and relevant. This helps to save time and improve the perception of content. In this article, we'll detail how to customize the feed, enable or disable news, and apply other settings to improve user experience.

Enabling and Disabling News from Zen

To manage the display of publications in your Zen feed, you need to follow a few steps. You can do this through your browser or mobile app.

In the PC version:

1. open the Yandex browser.
2. Go to the Zen section.
3. To disable the recommendations feed or hide certain materials, open the appearance settings and enable/disable the corresponding options.

In the mobile version:

1. Open the Yandex app.
2. Go to the Zen section.
3. In the settings, select the Advanced subsection and activate or deactivate recommendations in the feed. After that, news and ads from Zen will either be displayed or hidden depending on your preferences.

Important: Zen is integrated with the domestic browser Yandex, and news from the service is not supported by default in other browsers (for example, Google Chrome). In order to receive publications, you need to set Yandex as your primary search engine.

Other options for customizing the Zen feed

1. using “dislikes” and “likes”.

• Dislikes: If you don't want to see content material from a particular source or a particular topic, you can use dislikes. This will signal the system to show such content less frequently in the feed.
• Likes: To increase the frequency of content from your favorite authors or channels, just put likes on the publications you like. This will help the algorithms understand what content is interesting to you and show such materials more often.

2. Adding sites to favorites and working with blacklisting

• Favorites: You can add sources and sites of interest to the “Top” or “Favorites” section to quickly receive news from these sources.
• Blacklist: To exclude certain sites or channels from your feed, use the blacklist. This way, you can control which publications will not appear in your feed.

3. Subscriptions to interesting sources In order to receive news and materials only from authors or channels that really interest you, you can subscribe to these sources. This allows you to customize your feed even more precisely to your preferences and receive only relevant content.

4- Analyze competitor content If you want to study how other authors or competitors are performing on the platform, you can use the settings to track their top channels. This will allow you to analyze the content, its popularity and the promotion methods used.

Summarizing

Yandex.Zen is a powerful platform for content consumption, and customizing the feed allows you to make it more relevant to the user. Through active interaction with content (by liking or disliking), you can control what content appears in the feed, as well as exclude unwanted sources of information. These capabilities provide a significant advantage when using the platform and help make content consumption more comfortable and productive.

In addition, for businesses and authors, an important tool can be the use of dislikes and complaints, as well as scoring traffic to their own feeds, which can affect the popularity of content. Don't forget that to use these settings, authorization in your Yandex account will be required.