How to enable Threads on Instagram

Instagram Threads* is a modern social platform launched in July 2023. Already in the first day of its operation, more than 30 million users registered, which was a notable achievement in the field of digital technologies. This network is designed to exchange short messages and actively participate in public discussions, acting as an alternative to the famous platform with the bluebird logo.

History and Features of Threads*

The first mentions of Threads* appeared back in 2019, when it was announced about the launch of a messenger for communicating with a narrow circle of friends. However, the concept of the platform has changed and now it is a space for publishing short notes and discussions.

Key features of the Threads social network*:

• the ability to post text messages up to 500 characters in length;
• the ability to post videos (up to 5 minutes), images and GIF animations;
• each post is organized as a “thread” for discussion;
• built-in tools for likes, reposts and comments;
• integration with Instagram rules and settings*. This social network looks a lot like the former Twitter, which makes it interesting for users and brands alike. The emergence of Threads is likely due to the changes that Ilon Musk made to Twitter, causing mixed reactions from audiences.

How to Enable Threads via Instagram?

Since both platforms are linked by the same Meta* corporation, the accounts are integrated. Signing up for Threads* is easy if you already have an Instagram* profile:

1. Open the Instagram* app on your smartphone.
2. In the top right corner, find the icon with three horizontal lines and tap on it.
3. From the menu that appears, select the Threads* tab.
4. Complete the registration process by following the system prompts:

• fill out your profile (name, description, links to other social networks);
• subscribe to people you know who are already registered in Threads*. The registration process will take just a couple of minutes and you will have access to a new social network.

Commercial Use of Threads

The Threads* and Instagram* platforms are suitable for both personal communication and brand promotion. They allow you to create chains of notes, attract new customers and interact with subscribers. *The Threads and Instagram social networks belong to Meta, a company whose activities are recognized as extremist and banned in Russia.