Drive traffic for Wildberries and Ozon marketplaces

Traffic

27.09.2022

Traffic spoofing on marketplaces like Wildberries and Ozon has become a popular practice for many sellers who want to improve the visibility of their products and increase sales. This process is based on the influence of various customer behavioral factors such as adding items to cart, adding to favorites, clicking on product pages and store subscriptions. Here's how traffic sprucing works and what it can involve:

What is traffic spoofing on marketplaces?

On marketplaces like Wildberries and Ozon, products with high traffic, meaning those with high behavioral factors scores, are more likely to be featured in recommendations, which increases their chances of being purchased. Behavioral factors include:

  • Clicking on a product photo.
  • Adding a product to a cart or “Favorites”.
  • Click-throughs to the product page.
  • Subscribing to the store. This creates an effect whereby the product becomes more visible, which in turn drives sales. As a result, sellers are looking to increase this traffic to get to the top of the marketplace recommendations.

How to improve traffic on Wildberries and Ozon?

To improve product visibility on these platforms, sellers should follow a few guidelines:

  1. Quality photos: The first image of the product should be attractive and informative, as it influences the likelihood of a click. 2. Optimized descriptions: The first image of the product should be attractive and informative, as it influences the probability of a click.
  2. Optimized descriptions: The product description should be short but complete, stating all the benefits and features of the product.
  3. Recommended Products: Use the recommended products feature to encourage click-throughs between products in the same store.
  4. The right product category: Placing an item in multiple appropriate categories increases the chance of being found by shoppers.

Using SmmFast service to drive traffic

If you don't have time to promote on your own, you can use a traffic boosting service such as SMMFast. This service offers two types of baiting:

  • Traffic to Wildberries.

  • Traffic for Ozon. SmmFast helps to improve behavioral factors including:

  • Transitions from various sources (e.g. messengers, websites).

  • Viewing top product photos.

  • Clicking on links in ads. The cost of baiting depends on the number of transitions, and customers can choose the sources of transitions (e.g. from certain websites or messengers). The service also provides a personal account where you can track your task progress and manage your orders.

Risks of traffic spoofing

It's important to realize that traffic spoofing can be risky. In some cases, it can lead to the blocking of a product or store if such actions violate the rules of the marketplace. Therefore, it is always important to take a balanced approach to the decision to spruce up and keep up to date with the platforms' current rules.

In the end, traffic spoofing through services like SmmFast can help to significantly speed up the promotion of goods on Wildberries and Ozon marketplaces, but you need to be careful and understand the risks associated with such methods.