YARUS is a Russian social network created in response to the blocking of Western platforms such as Facebook and Instagram

YARUS is a Russian social network created in response to the blocking of Western platforms such as Facebook and Instagram. It is a unique blend of social media and news feeds, where users can choose the news and video categories they are interested in. Unlike familiar social platforms, YARUS focuses not only on socializing, but also on setting up a personalized content feed that can include news feeds and videos from a variety of sources, including YouTube.

Key features of YARUS:

Personalized feed: The news feed is customized based on the user's interests. During registration, the system takes your preferences into account, and based on this, a customized feed is created with news, videos, and posts that match the selected categories.

1. Tiers: Content is organized into “tiers” - categories of news and videos separated by interest, source type, and media. This is reminiscent of a mix of platforms like Zen and Instagram, giving the user the ability to follow a variety of news as well as post their own content.

2. Geolocation and Events: Geo-tagging, hashtags, and the ability to create events, with date, time, and geo-position, are available in YARUS. Users can mark if they will go to an event, and it will be entered into their calendar with a reminder.

3. Easy registration and profile customization: Registration is simple - you can use social media, email or phone. Users can add a photo and description about themselves, and the system will automatically suggest a name and image if they don't provide their details.

4. User Involvement: On the web, one can give likes, comments, and five types of reactions with emoticons. Comments are displayed in a separate box that is activated when clicked.

5. Messenger: There is a messenger in JARUS, but at the moment it is not finalized, and, for example, you can not view the history of messages.

6. Monetization: In the future, YARUS plans to introduce a monetization system for content creators. Although the details of monetization have not yet been disclosed, this feature could be attractive to aspiring authors and bloggers.

7. No restrictions: YARUS promises minimal restrictions and blocking, which makes the platform more free for users. There is also an option to hide “uninteresting” news, which helps to avoid intrusive content.

8. Popularity: The network is currently growing in popularity with over 2 million users, with an ever-increasing number of registrations. However, it remains to be seen how well YARUS will be able to compete with giants such as Instagram and TikTok.

YARUS is an interesting alternative for users looking for a platform for news, entertainment and communication in Russia.